Tradem

Meet Tradem

An online market for everyone trading their unused products with those who need them. Before having this idea, people throw away products they don’t use anymore or give the products to someone in their relationships. But with this app, they can connect to a wider range of users and easily meet someone who really needs the products.

Duration

02.05.21 - 30.05.21

Outcomes

Mobile app prototype

Target users

The app is not only designed for users who want to sell used products, but they can also sell new products for their business. Tradem ‘s users are individual sellers and buyers, groups and small business owners.

Research

The research reaches out to the participants that often trade their products on different platforms.

The main challenge they are facing is answering the questions:
• How can I trust a certain seller?
• How can I report low-quality products and make the market better?

Other challenges related to searching and listing products, users found that its flow often confused them.

Key insights

Trusting in seller

Can not quickly decide to buy products without dealing with many sellers face to face.

Usability

Need the user flow in searching and listing products easier to complete.

Ideation

INITIAL CONCEPTS

Solutions

Reporting products or sellers

Listing new product

Conclusion

Considering accessibility

• While making the high fidelity prototype, I ensure that the contrast of all UI elements meets WCAG guidelines.

• Adding new languages in the app.

Next steps

• Conduct the usability test again for core tasks and iterate designing on the prototype.

• Design all other subscreens.

Thanks for coming all the way here!

Reporting products or sellers

Searching feature

Allows users to save their search for next time.

Listing new product

This section as a progress indicator for users to know where they are.

WIREFRAMES

Usability Study

Goals

• How easily do users complete core tasks in the app?
• What can we learn about their experiences through these tasks?
• Is there any challenge preventing users from completing the tasks?
• Collect overall opinions about the prototype from users.

Participants

• Individuals who often sell or buy products online from other people.
• Small business owners want to sell their products online.
• Two males, two females, and one nonbinary individual aged 18 - 60 years old (2 individuals aged 40 - 60 years old).
• One user of the assistive technologies (screen reader).

Findings

• Users are confused about listing new products. So the call-to-action button must be easier to understand and recognize.
• Some information sections are not important, so we rearrange displayed sections.