Galaxy Play

Galaxy Play is a digital platform streaming movies that is well-known with local game shows, web dramas, and trending Vietnamese movies, especially cinema movies. Its content is serving various types of audiences of ages or gender. 

Project Goal

Redesign the app & Updating new features  to improve usability and accessibility.

Duration

01.04.21 - 01.05.21

Outcomes

Mobile app & Website prototype

About the project

Galaxy Play has a high review rate from users. But through research, I found that there are still many opportunities to improve the user experience.

Research

The goal is to learn how users watch movies or TV shows on streaming platforms. "Is there any challenge that prevents them from choosing their favorite content?" and "What can be improved to create a joyful user experience?".

6 interviewees are those who use the streaming platform for at least 4 hours and twice a week:

• Two single persons from age 18 to 30

• Two married persons from age 30 to 45

• Two persons are currently using the Galaxy Play platform, one above 55 years old

Personas

Key insights

Personalization

Users need to customize what type of content should be displayed. So it can fit with their context or criteria.

Community connection

Users want to know thoughts from other viewers before and after watching any movie. They enjoy discussing and interacting with others.

Competitive audit

Ideation

INITIAL CONCEPTS

Movie list personalization

Comment section

Content that matching the criteria will be updated to this label.

Users can discuss, add a timestamp of the movie to talk about.

Wireframes

Solutions

Movie list personalization

Users can create a new category and add their favorite movies. Another option is to set the filtering criteria for the movie category, and it will be automatically updated.

Comments on the movie page

Conclusion

Learning points

• Know how to apply the design thinking framework to solve design problems.

• Apply basic design principles to create the prototype.

Need to improve

• Pay attention to accessibility during the design process.

• Utilize the design system to get the work done faster.

Usability test

• How easily can users create a new category with their criteria?

• Can they access the comment section?

• What do users think about these solutions?

• (For parents) How do you think about the kid protection mode?

• What do users think about the app overall? Is there anything needed to improve?

After the test, the main solutions received no negative feedback. The issues are mostly related to accessibility (text size and color).

Kid protection

Parents can set the password to prevent their kids from accessing the adult section.

Kid mode

Users can set the password, choose the age range for the movies.

Kid protection

Thanks for coming all the way here!

Website version